Creating effective copy for your website is not as difficult as people make it out to be. The one thing we will not do is mislead you because it takes real desire and dedication to write well and write good web and sales copy. Let’s dive straight into it without wasting any time because you need solid info, and we have got some for you.
One of the most important concepts in copywriting is the benefits of whatever it is you are selling. The classic beginner mistake is to automatically latch onto the idea of a feature – and that is not the same as a benefit. Features tend to draw out little to no emotional responses from people. You do not necessarily do any hard selling with copy, but rather you lead them through a little path that lets them see for themselves. In fact, before you ever write any copy you need to sit down with the product and extract every possible benefit. This is the only way you’ll be able to convince your prospects about your offer. In the past, copy mainly referenced sales letters or newspaper or magazine text, or copy. However, one thing that we always stress with people is to avoid producing low quality content, no matter what you want to call it. You always have to be straight with people if you are an honest marketer, and people are generally pretty good about detecting insincerity. It is all right to tease your readers a little so they will want to know more, but just be sure you eventually deliver either with more content or in the product you are offering them. Blogs and sites will do best when you work on relationship building, and that is really the smartest approach here rather than the one-off sale. Even the best copy by someone unknown and not trusted will not always perform so well because people do not have the trust they need.
It is too easy to do spell/grammar check before you publish anything, so there is no excuse for mistakes in your copy. You can check for errors in seconds, so we do not want to talk too much about it. Of course there is the requisite proof reading that should always be done, as well. You can have someone else read it or just read it yourself, and try reading it aloud; you will find that interesting. That is exactly how you become a better copywriter, and also a better writer in general terms. If you are wondering about the best place to begin, it is always at the beginning with the basics of copywriting.